Wednesday, May 31, 2006
Elaborate Playtime
Since Playhouse Disney doesn't run commercials per se, it uses the five or ten minutes between shows to run those shorts that we love so much and also to plug itself.
One of the filler non-ads is Project Playtime.
The wiz kids at The Disney Channel have come up with little arts and crafts projects that cross-promote whatever DVD is being let out of The Vault (Lady and the Tramp, Cinderella, etc).
What cracks me up is that the voiceover always says, "With just a few basic household items you can make [insert craft project here]." Then, the voiceover goes on to say, "All you'll need is an old sock, yarn, pipe cleaners, buttons, markers, rubber bands, felt, wax paper, a glue gun, construction paper, ocean shells, cream of tartar, a live hamster and eagle feathers."
Seriously, the list is as long as a kid's arm, and they go way beyond "basic household items." I know that Disney is always going to be looking for new ways to plug old movies, but I think they need to get some more creative, industrious minds on Project Playtime.
Think MacGyver. Four items per project. Real basic household items like old dishrags, paper plates and newspapers. No glitter, paint, etc - not everyone has a closet full of craft supplies.
One of the filler non-ads is Project Playtime.
The wiz kids at The Disney Channel have come up with little arts and crafts projects that cross-promote whatever DVD is being let out of The Vault (Lady and the Tramp, Cinderella, etc).
What cracks me up is that the voiceover always says, "With just a few basic household items you can make [insert craft project here]." Then, the voiceover goes on to say, "All you'll need is an old sock, yarn, pipe cleaners, buttons, markers, rubber bands, felt, wax paper, a glue gun, construction paper, ocean shells, cream of tartar, a live hamster and eagle feathers."
Seriously, the list is as long as a kid's arm, and they go way beyond "basic household items." I know that Disney is always going to be looking for new ways to plug old movies, but I think they need to get some more creative, industrious minds on Project Playtime.
Think MacGyver. Four items per project. Real basic household items like old dishrags, paper plates and newspapers. No glitter, paint, etc - not everyone has a closet full of craft supplies.
# posted by merseydotes @ 10:49 AM 
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This reminds of one of those bizarre "Time for Timer" PSAs from 70s Saturday morning cartoons (you know-the squash looking guy who "hankered for a hunk of cheese.").
Anywho, on one of them, he makes the old homemade popsicles with fruit juice in an ice cube tray. But his primary juice suggestion is pomegranate. Not orange or apple, pomegranate juice. A staple in late 70s Middle America kitchens, of course.
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Anywho, on one of them, he makes the old homemade popsicles with fruit juice in an ice cube tray. But his primary juice suggestion is pomegranate. Not orange or apple, pomegranate juice. A staple in late 70s Middle America kitchens, of course.
# posted by 
: 7/03/2006 2:43 PM
: 7/03/2006 2:43 PM << Home
